Dyson Cyclone V10 Pets
Integrated Product Campaign
Client
Dyson
Studio(s)
In-house
Role(s)
Design Creative
Type
Display, Film, Web Design
Pounces on dirt
Dyson is a leading engineering and technology company in the UK. They were launching a campaign highlighting the proficiency of their Cyclone V10 vacuum in cleaning up after pets.
A new landing page on the website was being worked into the existing user journey. I picked up the wireframes from my teammate and designed the page in Photoshop as well as display adverts that followed the established style.
I then assistant-directed a short promotional film (warning: contains cats!) which was shot at Sandstorm Studios.
Display Ads
I storyboarded 3 different routes in the usual web display sizes in Photoshop using newly-briefed and existing assets.
The Film
The cat was a bit of a diva but did a great job :D
“Can’t recommend Zu highly enough. He’s a creative in the truest sense of the word, with a passion for craft, deep conceptual thinking and executed with genuine diligence and care. Not to mention he’s a top human being.”