Innovac: InnoPCV Explainer
B2B Explainer Film (2024)
Client
Innovac Therapeutics
Studio(s)
REN Studios
Role(s)
Designer, Animator
Type
2D, Biotech, B2B
‘Individual Patient, Personalized Care’
InnoPCV is Innovac Therapeutic’s end-to-end process which covers the development of its personalised cancer vaccine. I worked with REN as a Motion Graphics Artist to create an animated film explaining this process with simplicity and concision.
The project had a quick turn-around time with requirements of a clean, modern art style with fluid motion.
REN helped me understand the science and technology to be distilled into the storytelling, and from there we went through the traditional process of mood-boards, storyboards, style-frames and animation, before they handled the final step of sound design.
Stills
Grabbed from the final video.
“[Zuhair] worked with us to transform a complicated subject matter into something elegant and simple, effectively communicating the client’s message with clarity and creativity. His expertise and artistic vision brought our project to life, exceeding our expectations.”
Storyboard
After deciding on a mood-board with REN Studios, we iterated/collaborated on storyboards using Milanote for real-time feed-backing.
Visual Development
Unused style-frames and exploration designed using Illustrator and Photoshop.
Beauty Animatic
Final style-frames timed to rough voice-over. After this stage: Animation!
“[Zuhair’s] ability to take complex concepts and distill them into visually compelling and easily understandable animations is fantastic.”